The ECHL is North America's Tier 3 echelon of pro hockey, after the NHL and its development league, the AHL. Minor-league pro hockey is often seen as quaint and folkloric, with a hint of tackiness and a long list of failures to exude professionalism.
It's, essentially, the small-town charm of Big Dreams mixed with the reality of very low budgets.
That being said, there is no excuse for botching a jersey number retirement ceremony the way the Fort Wayne Komets did for Colin Chaulk, by acknowledging the banner was put upside down, yet still going away with raising it to the rafters:
Hopefully, everyone has learned from this experience and will have incorporated having a checklist when they are tasked with doing something important... in their next job. Most people involved should not put this event on their resumes...
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