Marketing 102 strives to take that to the next level: by getting people to talk about your thing / idea, without actually talking about it, thus bringing in a larger crowd who couldn't care less about what you're selling but who, by talking about it to enough people, will expand your reach to potential clients well outside of your usual circle.
Case in point, Where Magazine, published in countless cities/counties around the world:
By strategically placing a woman - yes, it had to be a woman - on top of the first ''e'', you make your magazine look like it's called ''Whore'', which will, as Will Ferrell would put it, ''gets the people going'' in addition to being ''provocative''.
It has to feature women because by doing so, you get their consent by default and can use tired stereotypes that stopped working in the 1990s to ''keep them in their place as a subdued minority'' when they, in fact, outnumber men both in population and now, in the workplace in jobs that require higher education. They haven't quite reached equal pay yet in many markets, but that's just one more fight to help them forget they outnumber men anyhow.
Also, if a cover like this - devoid of highly sexualized imagery and offensive visuals - can still anger a few nutjobs just with the placement of a head over half a letter and get media coverage, that's an added bonus.
Much ado, meet nothing. Nothing worth the internet sensation it will soon become, nothing that will solve the real issues (equality), even if the rags stop being so obvious about their participation in the generalized conspiracy to keep women and minorities ''in their rightful place''.
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