Rich Kids Of Instagram

You may - or may not - have heard of the website Rich Kids Of Instagram; it is exactly what you have in mind: a blog-type site compiling the ''best'' (i.e. the worst, if you're in your right mind) Instagram pictures of trust-fund young adults spending way too much money on futile things and living the life of luxury you wouldn't even think a rock star would have, 'cause, you know, rock stars are busy touring making that moolah.

Among which:

But my favourite of all, because all the questions you might have regarding it can be answered by ''because I can'':

''That's right, bro: put the lion on the 'rari.'' We're assuming he's already had the car and cat race, that the feline's name is 'Rocky' or 'Rocco', and that a pound of cocaine will go through this asshole's nose by the end of the month.

Every single one of those pictures (and the hundreds more on the site) will lead you to wonder in amazement: if the money spent on what is in this very picture - not on that day, just right there - would have gone to a good cause, how little would it have hurt them financially, and how much of a difference could it have made in countless needy people's lives?

And then... reality kicks in.

Reality TV, that is.

Because the site's been so successful, E! is producing Rich Kids of Beverly Hills, a show that will feature many of the site's over-indulgers, though the site itself will not be a part of it nor compensated for inspiring it.

I'm kind of appalled that those fuckers be glorified exactly in the manner they'd wish to be (on TV, doing what they do, as if their behaviour was to be condoned and encouraged), yet as we have seen with TV's highest-rated show, Honey Boo-Boo, it could serve as a warning on how not to raise your kids.

Who am I kidding? No one over the age of 5 learns anything from TV, except that if you behave badly enough, you'll get on there. If you're poor, Cops and Judge Judy will be there if you act in a criminal manner and Maury will be there if you've merely displayed illogical behaviour; and if you're rich, you can start flashing all your money on programs like this one and Meet The Kardashians, and move on to Celebrity Rehab when you start your descent into the inevitable.