The Voice

Have you heard of this new TV show, The Voice?

It originated in Holland, it's a singing contest à la American Idol, except in the preliminary round, contestants are performing to judges who have their back turned to them, the point being an ugly contestant who has chops has a shot at beating a pretty one who sucks. Think Susan Boyle, backwards. Or right-wards, but without the guilt.

So it's about going at it blind.

So what do the ads do?

Show us show judge Christina Aguilera in all sorts of sexually fascinating poses, wind in her face, looking sultry and sexy and slutty. Just 'cause she'll be playing blind doesn't mean you have to, I guess.

In that respect, here's a cleavage shot: