Wrap My Banana

As you can see in the above picture, no, it wasn't a euphemism for ''put a condom on my penis''. But nice try. At least that would have been smart.

Intelligence is not what prompted fruit company Del Monte to one-up Nature and add an extra layer of ''protection'' over bananas - this time in plastic. No, it was pure greed. They plan on selling these in gas stations and corner/convenience stores, thus not only extending the marketplace for their product, but also quadrupling its price tag.

My favourite quote of the article is the one that closes it:

‘It is a great product and consumer feedback shows a marked taste benefit too.’

The consumer has finally won - and by this I don't mean ''they'll finally get the product they want'', not by any stretch of the imagination. No, in this age of Big Business and Big Advertising running (ruining?) our lives, in a world where market research is so prevalent and common it has actually saturated its own market, People are standing up and telling these companies ''really? This is your New Idea? Yes, please, by all means, kill yourself with it.''

They did it with the music industry by not purchasing what the major labels (now reduced to 3, soon 2 conglomerates), they did it with the film industry by not attending theaters anymore, they did it to television advertisers by using TiVos, and to network TV in general by supporting cable networks and their original programming - and they're doing it now with the food companies, telling them to choke on their own, inevitable leftovers.

Now, they hope to do it to bankers, politicians and car salesmen next.