On A Lighter Note... Cheerleaders.

CNBC compiled a list of what they consider to be the NFL's 10 ''Best Cheerleading Squads'', only they chose to celebrate those with the largest sponsorship deals and biggest internet presence (and availability of pictures on their websites) rather than the (more obvious) most talented or best-looking...

And yet they use the classic ''slide'' presentation to list them, with pictures of the girls in less-than-businesslike positions, such as this one:

I, for one, do consider these women athletes as well as entertainers. But I don't hide behind some fake-economic calculus to rate them: can they jump? How dynamic are they? Nice team colours and an inventive - and hopefully classy - way to wear them? Are they internationally renowned and respected? How diverse are their routines? You know: the basics.

Let us all remember that if economics were always right, the New York Rangers would be the best hockey team, the Backstreet Boys would be the best band ever, and Madonna would matter.