Sunday, March 19, 2017

Video Of The Week: Ice Cube

It's a laid-back Sunday morning, drinking an orange-flavoured Rockstar Recovery drink along with my breakfast - a slit bagel with cretons (pork spread) and mustard on each side - on a relatively warm winter day.

Things are looking up, as I'm chilling and writing on a comfortable leather couch. Life's good.

Which brings me back to Ice Cube's 1994 chilling classic You Know How We Do It, from the seminal album Lethal Injection (my favourite of his until 2008's Raw Footage came out). All in all, the record is more "gangsta rap" than "political commentary", but this song, despite some trademark Cube boasting, is so laid-back in its essence that when I'm not listening to it, I actually remember it as slower than it actually is, more like Evelyne "Champagne" King's The Show Is Over, which it samples.

The video, directed by Marcus Raboy (director of Friday After Next as well as Naughty By Nature's O.P.P., Mary J. Blige's Real Love, Reminisce, and Deep Inside, Rancid's Time Bomb, Luscious Jackson's Naked Eye, Santana's Maria Maria and Put Your Lights On, Wyclef Jean and Mary J. Blige's 911, Sean Kingston's Beautiful Girls, Shakira's Waka Waka (This Time For Africa) and Avril Lavigne's What The Hell, among others), shows Ice Cube riding shotgun on the old Las Vegas strip and gambling, because having him smoke weed on a beach might not have been as entertaining and camera-friendly:

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