Friday, October 5, 2012

Video Of The Week: Jack White

In honor of this week's superb performance by Jack White, I've decided to feature his solo album in this segment again, this time in a video directed by AG Rojas.

For the longest time, music videos didn't have to make sense. The directors had no clue what they were filming and it was mostly an editing job that put the whole thing together and viewers would frame up a story in their minds. Until, say, the mid nineties, where everybody wanted to make the next November Rain (and most failed).

This video falls into that category.

At times like a modern version of the 1995 film Kids, it follows dangerous actions undertaken by kids and teens as they break shit in abandoned buildings, tie people up, light cars on fire, fight, and sure, even dance.

It's not the best song of the record by any stretch of the imagination, but it sums it up pretty well.

No comments: