Sunday, April 9, 2017

Video Of The Week: Joey Bada$$

Some young fellas get into rap dreaming of jewels, cars and being surrounded by promiscuous women, and those are usually the type who get airplay and have the bumping songs that play in clubs and cars with their windows open; once in a while, though, one of them has a message that needs to be heard, and early this year, that rapper is Joey Bada$$, a 22-year-old from Brooklyn.

He's still young and impulsive, still "reps his crew" Pro Era and claims to be signed to an independent label - which may have been true at the time of his signing, but now fails to acknowledge that Cinematic Records is now distributed by Sony...

Still, his All-Amerikkkan Bada$$ record, which (finally) came out on Thursday after having been announced for last August, seems to be an impactful record, and the current single, Land Of The Free, packs a nice punch in the heart of one of the two issues currently affecting the United States, racial tension.

The video, co-directed by Nathan R. Smith and Bada$$ himself, keeps the focus on the message instead of the packaging, showing him teaching history to children and facing police extremism (we're way past "brutality" when murder's involved):

He still has to perfect his skills (the introductory pre-song statement says "You know" twice in less than ten words), but his mind is clear and delivery is extremely efficient.

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