Tuesday, December 8, 2009

Video of the Week: EMF

I've been pondering how to go about this one for a few weeks already (despite this feature only having had two entries, I always knew what the first 4 videos would be)... I could either have one post with my two favourite music videos of all time, or give each one their own post, their own week; but if I were to do that, which one would come first?

Well, I'm giving each one their own week, and I'm starting with the one who has the best colours - even though this particular YouTube grab doesn't really do it justice. It's about one guy playing in the ocean, and another playing in the sand, but the landscapes and the song are breathtaking.

The song is 'It's You (That Leaves Me Dry)', the band is EMF. Yes, that EMF, the ones you though were one-hit onders ('Unbelievable', staple of 1990 and dancefloors ever since), but who, actually, have released 3 amazing albums that can only be classified as 'alternative' - not in a 'grunge-rock' type of way, but more in a 'groundbreaking, genre-melding, ahead-of-its-time' way. The watered-down version of this band was Jesus Jones; its legacy is Nine Inch Nails.

The band is from the Forest of Dean in Gloucestershire, U.K. They are currently on their second hiatus - the first one occured in 2002 when member Zac Foley died of a drug overdose. They had formed in 1989 and performed a emre 4 concerts before signing a deal with EMI Records without even having recorded a demo - but after forcing EMI's A&R man to jump in a river to prove that he really wanted them.

Here it is, the video with the nicest colours - two years before Soundgarden's Black Hole Sun, two years after Unbelievable and Lies had made them stars... EMF, It's You.


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