Your name is Bob Erb, and you've been smoking weed since the 1960s. You win $25M in the lottery. What do you do?
You bankroll the British Columbia 4:20 events and aim to change legislation, of course.
Ironically, BC is known as the one place in Canada where everyone tokes all the time, so you have to wonder why he'd be inclined to spend money - which he could otherwise have spent on smoking - to legalize something that authorities are letting happen anyway.
Then again, this is Stephen Harper's Canada, where the Prime Minister is looking to increase prison time for drug offenders - the type that grow in nature, of course, the ones made in factories and being the most addictive still being a-ok.