It's a great idea: using today's tools - i.e. Facebook and social networking - to bring about social justice, use the fact that our authorities are listening to us for the moment (ok, maybe not in Canada...) to bring about change, to capture long-time purveyors of crimes against humanity.
They got their message to Washington and hope the American government cares about the issue long enough to not pull out until the job's done.
I wish them the best of luck.
KONY 2012 from INVISIBLE CHILDREN on Vimeo.